Your work matters.
Let’s make it make sense.

I’m Heather, founder of HMV Designs, a research-led design studio in Delaware working with businesses everywhere. I lead every project myself, and when your project needs more, like photography, copy or development, I bring in trusted specialists from my creative collective.

See the work

MAKE IT MAKE SENSE •

A founder-led design studio, backed by a hand-picked creative collective. Award-winning brands, websites and campaigns for health systems, magazines and small businesses since 2014.

What I do

Brand + Identity

Not just a logo. Customer and market research, then a complete brand system: logo suite, colors, type and a brand book your whole team can use.
Digital + Experience

Websites people can actually find their way through. Squarespace sites and Shopify stores, planned around how your customers think and shop.
Campaigns + Experiences

Ads, events and campaigns that get noticed and get results, from magazine pages and social to signage for a 40-vendor market.
Strategy + Creative Direction

For bigger, messier problems: several brands, lots of pieces, nothing connecting. I lead the strategy and direct the team, so it all works as one system.
For Small Businesses

Just starting out or running on passion? Come in, you’re family. A focused starter package that gives your business a real logo and a strong first impression.

Pretty isn’t the strategy. Here’s what is.

Find the friction

What’s actually causing the confusion? I start with research: your customers, your market and what’s not working.
Find the thread

What needs to connect: your audience, your business, your idea? This becomes the strategy everything else is built on.
Build the system

The strategy, structure and creative that hold it together: brand, website, campaign, with specialists from my collective when it needs more.
Make it work

Launch it, test it, refine it. And I stay in touch after launch, because that’s what family does.

Small business? Come in, you’re family.

I was raised to help people and to show them their work has value. So I listen first, I tell you the truth kindly, and I show up, before launch and long after.

When we’re done, I want you to tell a friend: she cared about me and my business.

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